Weetabix had two aims for this project.
Get kids excited about eating breakfast, and help mums promote healthy eating.
SheSays Runner-Up
We then kick started a competition which had over 6,000 entries in the first 6 weeks. Here are some of our favourites...
It was so successful we made more TV spots, and even a Christmas carol...
And then made them into toys.
Creative Directors: Sam Oliver & Shish Patel/ Carl Broadhurst
Agency: BBH
Director: Tom, Dick & Harry
Production Company: Th1ng