Weetabix had two aims for this project.
Get kids excited about eating breakfast, and help mums promote healthy eating.
SheSays Runner-Up
![](https://freight.cargo.site/t/original/i/3ebe0a5b44cbb362b01d8881477c3333331040a2fa5bd35b47584c86ce9cabdd/Untitled-3.png)
![](https://freight.cargo.site/t/original/i/adc5ca7190e38a78b53cf944306e74161b42808ec14dd0859817aed09d79f199/W1_o.png)
![](https://freight.cargo.site/t/original/i/9e8e0707e78933aa3e248819a38a4051ced9a10043f1c961580958b0c18615b5/W2_o.png)
Here are some of our favourites...
![](https://freight.cargo.site/t/original/i/530318f7eb77777ecd590b224cfe6f5306dd1a8f5ef07e47d257db61abde7e5e/UGC3_o.png)
![](https://freight.cargo.site/t/original/i/b2d9cf9bb0200f00fdfe358ffb18145f0b3378abc06b8b103ca9c9ca52b23be4/UGC2_o.png)
![](https://freight.cargo.site/t/original/i/4982cc4b915199596a47f1ed0c3c333eabdd7a1e3d55078159e2fa38509d2c7f/UGC4_o.png)
![](https://freight.cargo.site/t/original/i/8f3b0978a2469958ef39b31050068c52c7b113031e41874c1e9ef812e3c37879/UGC5_o.png)
![](https://freight.cargo.site/t/original/i/b15df8de270831bc503bf50a8bbc44c2034429e7008f61ce83f2c5fbb0e853c5/UGC6_o.png)
It was so successful we made more TV spots, and even a Christmas carol...
And then made them into toys.
Creative Directors: Sam Oliver & Shish Patel/ Carl Broadhurst
Agency: BBH
Director: Tom, Dick & Harry
Production Company: Th1ng