Specialized electric bikes are so powerful,
they make riding uphill feel flat.
Creative Director: Rich Silverstein
Agency: GS&P
VFX: The Mill
LEARN TO RIDE AGAIN
If you thought cycling wasn’t for you, think again. This campaign relaunches Turbo as a whole new way to travel.
In print we manipulated roads into surreal Specialized ‘S’ shapes, each showing the feeling of riding Turbo.
![](https://freight.cargo.site/t/original/i/fe58a9c0ad5cf6a773ea5d18b1aaa4cac41d1ea8eff91ad33b811be64a148b54/Bridge.jpg)
![](https://freight.cargo.site/t/original/i/bea20c5e3caa4e51f0c74a6918160bea99f4dc7f668db764a3510fdfa32f501b/Mountain-ridge-2.jpg)
![](https://freight.cargo.site/t/original/i/542997d69536f6baa8356084ffa0401e31d2634583f4d30807f7374ecd442ba4/Downhill-smaller.jpg)
Creative Directors: Rich Silverstein,
Matt Edwards & Wes Phelan
Agency: GS&P
Film Production: In-house
Print Artist: Ankur Patar