Specialized electric bikes are so powerful,
they make riding uphill feel flat.
Creative Director: Rich Silverstein
Agency: GS&P
VFX: The Mill
LEARN TO RIDE AGAIN
If you thought cycling wasn’t for you, think again. This campaign relaunches Turbo as a whole new way to travel.
In print we manipulated roads into surreal Specialized ‘S’ shapes, each showing the feeling of riding Turbo.
Creative Directors: Rich Silverstein,
Matt Edwards & Wes Phelan
Agency: GS&P
Film Production: In-house
Print Artist: Ankur Patar