In the runup to the election Trump threatened to defund and dismantle the USPS, despite millions of people relying on it every day.
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So we created Support Stickers.
We flipped traditional direct mail on its head and sent a message of appreciation not just through people’s mailboxes but to the people delivering it.
![](https://freight.cargo.site/t/original/i/96c227364f333db37c4e21a4f82cca7d3e8c8ad43e1aaf615ed21f70f79900d0/supportstickers1.png)
![](https://freight.cargo.site/t/original/i/1a3d519885a129b46cb18df31a58c289f9a78ac8ef2d80c66826f6b875697a69/supportstickers5.png)
![](https://freight.cargo.site/t/original/i/f7f8c8e24ac847208075011075b4496df3c848b399a552c4f96c82139b2be5b0/supportstickers4.png)
![](https://freight.cargo.site/t/original/i/dbfceb9f4bc36acca7ea0a8a7cf31cf44e6382b76ff304be1f771716677e5fe4/supportstickers2.png)
We partnered with small businesses who put stickers on tens of thousands of outgoing packages.
![](https://freight.cargo.site/t/original/i/ae650c85a3e7b50248ce63535bb48db667382220bd921289d646989a44add63f/2020-10-07-11.10.59.jpg)
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![](https://freight.cargo.site/t/original/i/2265b85f80e16548475a1c5bccefba12a2d59124e6cbec23e0cdd5c8bbac9935/lindznessmonster_121025213_758346238046852_6307901236646874614_n.jpg)
![](https://freight.cargo.site/t/original/i/c36b119570d841883d9f530fde0c587b10a4e981661d2b664f53bc122dd980d5/simmonscreations_121484767_263756298295250_4318965328642217915_n.jpg)
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Our website enabled visitors to download their own stickers, and encouraged them to support with their vote come November.
![](https://freight.cargo.site/t/original/i/7031be74b64749e8adafad96717a7d176b5f6ad1935ebdaac48b8aec672c5860/website1.png)
Vote Forward writers added stickers to mail encouraging people to vote.
![](https://freight.cargo.site/t/original/i/57d477f493303d07ae6796765fccabac9bca02905332be594db38479ab402d5a/vote-fwd-logo.jpg)
![](https://freight.cargo.site/t/original/i/3ba3a8ce0571a4bb9c0e934f3a185c6b6dfb2e17672132c43d840b4ee095cc72/IMG_6273.png)
![](https://freight.cargo.site/t/original/i/d9666c07a1190cb962e21d45225550674960f033ab0c87f0fee543abb7530bfe/vfw1.png)
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We sent stickered postcards to USPS offices in every state, even the most remote places where they deliver mail via mule!
![](https://freight.cargo.site/t/original/i/9b090a95c4bc95d8bf5fba440e3b5f25ee546520f2a3602b043d7c670d2ef7a2/map-of-usps-postcards-1.jpg)
![](https://freight.cargo.site/t/original/i/7e7a9da0dc1d8cf06c47a16d65e0b8a491afdd540b1afa3958f1b9c9d5dcfaf5/USPS_STICKERS1394.jpg)
![](https://freight.cargo.site/t/original/i/34837f06ca7cc64fd8de5f2689fade5845d897db2d59bee7a0de720638c3e143/USPS_STICKERS1380.jpg)
![](https://freight.cargo.site/t/original/i/3eecbd6acaace23dac93b42ba021d587ea6d5cdd4cc827f6d376be5361f78b7a/USPS_STICKERS1399.jpg)
Thousands of people got involved, galvanizing support all over the country.
![](https://freight.cargo.site/t/original/i/7c756692ded1c66ca892ca5febc3c79f56430ac3f997349b46c816512f614908/053A0304-1_copy.png)
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![](https://freight.cargo.site/t/original/i/61f239ee8abb47bf45223a49ca5210cc5fd18d5cbdda25603b2b58c19c8f3cf4/mum1.png)
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![](https://freight.cargo.site/t/original/i/e4e7244f102e45707cbddfb62068cbad9491303c0b67b8dd061695104142f810/ohmesoholy.jpg)
Creative Director: Rich Silverstein
Agency: GS&P
Designer: Benny Gold