If you thought cycling wasn’t for you, think again. This campaign for Specialized electric bikes encourages people to get back on bikes and ‘Learn to Ride Again’.
In print we manipulated roads into surreal Specialized ‘S’ shapes, each showing the feeling of riding Turbo.
And here’s a little insight into how we did it...
Creative Directors: Rich Silverstein,
Matt Edwards & Wes Phelan
Agency: GS&P
Film Production: In-house
Print Artist: Ankur Patar