The Paris-Roubaix, nicknamed Hell of the North is famously the most hellish race in cycling. But on the Specialized Roubaix, it feels like heaven to ride.
![](https://freight.cargo.site/t/original/i/58c9853b9f0a6521692da585538a9ee65da813cb8aab4888f6deba6a185873fa/Hell-Heaven-Print-Vert.jpg)
Creative Directors: Wes Phelan & Matt Edwards, Rich Silverstein
Agency: GS&P
Editor: Ed Khoma (Abandon)
Print Artist: Ankur Patar