Our first foray into the world of pharma, and who knew it could be so fun?
With our friend Jen and Taika Waititi, we brought a little light-heartedness to the darkness of insomnia. We encouraged fellow sleep-sufferers to wake up and Seize the Night & Day, driving them to a website to learn more about an upcoming sleeping pill.
Addys (SF Region) Gold, TV Campaign
AdAge Creativity: Pick of the Day
AdAge Top 5 Most Creative Campaigns (January 2022)
We even got Jimmy Kimmel to turn the campaign into a skit.
Creative Directors: Margaret Johnson,
Kate Baynham & Hanna Wittmark
(our first all-female creative squad. what a dream.)
Director: Taika Waititi
Production Company: Hungry Man