Our first foray into the world of pharma, and who knew it could be so fun?

With our friend Jen and Taika Waititi, we brought a little light-heartedness to the darkness of insomnia. We encouraged fellow sleep-sufferers to wake up and Seize the Night & Day, driving them to a website to learn more about an upcoming sleeping pill. 

Addys (SF Region) Gold, TV Campaign
AdAge Creativity: Pick of the Day

AdAge Top 5 Most Creative Campaigns (January 2022)


We even got Jimmy Kimmel to turn the campaign into a skit. 

Creative Directors: Margaret Johnson, 
Kate Baynham & Hanna Wittmark
(our first all-female creative squad. what a dream.)

Agency: GS&P
Director: Taika Waititi
Production Company: Hungry Man