In 2022, Canada qualified for the FIFA World Cup for the first time in 36 years! So to mark Frito-Lay’s official sponsorship of the tournament we brought in John Boyega to refresh Canada on the beautiful game and give new soccer (football!) fans a taste of the sport.
Addys (SF Region) Silver, Online Commercial
AICP Award, Dialogue/ Monologue/ Spoken Word
And here’s a little behind the scenes...
Creative Directors: Stefan Copiz, Eamonn Dixon
Production Company: Iconoclast
Photographer: Emilio Diaz