CLAIRE & MARIA


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Mark
FRITO-LAY CANADA

This year, Canada qualified for the FIFA World Cup for the first time in 36 years! So to mark Frito-Lay’s official sponsorship of the tournament we brought in John Boyega to refresh Canada on the beautiful game and give new soccer (football!) fans a taste of the sport. 






And here’s a little behind the scenes...



Creative Directors: Stefan Copiz, Eamonn Dixon
Agency: GS&P
Director: WAFLA
Production Company: Iconoclast
Photographer: Emilio Diaz