BMW
Every car brand wants you to believe that driving is all open roads and empty highways at sunset. But far from it. Day-to-day driving is actually painfully annoying.
So to launch BMW’s new innovations, we didn’t shy away from these irritations. Instead, we thanked them for the inspiration.
Creative Directors: Wes Phelan & Matt Edwards
Agency: GS&P
Director: Sam Pilling
Production Company: Pulse