How do you launch a car that can handle any terrain, and is aimed at an audience who are confident and to the point?
Well, you drive it in a straight line across America of course. Directly from the BMW factory to the LA Auto Show.
Adage Top 5 Most Creative Brand Ideas (December 2018)
Creative Director: Rich Silverstein, Roger Baran
Director: Jonny Mass
Production Company: M ss ng Pieces