CLAIRE & MARIA


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Mark

BMW 

Every car brand wants you to believe that driving is all open roads and empty highways at sunset. But far from it. Day-to-day driving is actually painfully annoying.

So to launch BMW’s new innovations, we didn’t shy away from these irritations. Instead, we thanked them for the inspiration.




Creative Directors: Wes Phelan & Matt Edwards
Agency: GS&P
Director: Sam Pilling
Production Company: Pulse