CLAIRE & MARIA


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Mark
BMW X5

How do you launch a car that can handle any terrain, and is aimed at an audience who are confident and to the point?

Well, you drive it in a straight line across America of course. Directly from the BMW factory to the LA Auto Show.

Adage Top 5 Most Creative Brand Ideas (December 2018)




   
Creative Director: Rich Silverstein, Roger Baran
Agency: GS&P
Director: Jonny Mass
Production Company:  M ss ng Pieces